How SEO Theory Has Changed Web Marketing
It was not very long after the World Wide Web was developed that people began thinking of ways to utilize the Internet for true commerce. As soon as the first commercial site went live, people knew there was no turning back. Of course progress toward developing a commercial Web was very slow at first but some early revolutionary thinkers realized that by marrying Web search tools with basic marketing practices they could realize some of the commercial potential of the Internet. And thus was search engine optimization born.
An unforeseen consequence of leveraging Web search to promote commercial sites was the creation of a previously unknown ecosystem — what has become known as the Searchable Web Ecosystem. This ecosystem includes three members: Publishers, Indexers, and Searchers. Most people believe that the Publishers are the practitioners of search engine optimization but the SEO Theory blog tells us that anyone can optimize for search. This is a very important point because search engines (Indexers) are constantly changing the way they operate, trying to improve their search results. And searchers often change the queries they use or switch to different search engines.
The SEO Theory blog has made quite an impression on the professional search optimization community. Often challenging their assumptions and criticizing their bad ideas, the blog has proven to be a positive force for change within the industry. Many people are now careful to consider how the theory behind search optimization works.
Seeing seo theory in practice is an amazing thing. Whereas some leaders in the SEO community concentrate on links, SEO Theory shows us that search results can be influenced through many factors of about equal weight and value. It’s not just that you need links, but that you also need strategy and you need to develop content that can navigate its way through the complex search algorithms. Marketing life has never been more exciting!
